Date: 3rd July 2014 at 3:21pm
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Wimbledon have announced that long term commercial sponsor partners Cherry Red Records have agreed to increase their sponsorship of us in 2014-15 by 50%.

The financial boost from the company comes as recognition to the fundraising activities made by the club, the We Are Wimbledon Fund and the Blue and Yellow Club, and not forgetting the support of lifelong fan Mike Richardson who offered to match donations made during June.

Our long standing partner has been a vital source of income through sponsorship since the rebirth of the club back in 2002, and their involvement has grown massively since the days of the Cherry Red Presidents Lounge.

Chairman Iain McNay, also a vice president at the club told the Official Site of the companies decision.

‘We decided to increase our contribution to Wimbledon for next season because we feel that the club is now at a crucial stage in its life. Neal Ardley is an ambitious young manager who is determined to find us success and he needs all the help he can get with his playing budget.’

McNay goes on to say that having had one of the lowest budgets in League 2 over the past three years since our promotion to the Football League, he knows that if the club are serious about pushing on to the next level, it does have to be increased, because ultimately nobody wants to see us battling relegation every season. There is also the financial implications of the potential move back to Wimbledon to consider as well, as the expenses that even looking at that idea has and will incur.

‘The club needs money, it’s as simple as that. Mike Richardson made a rally call recently with his offer to donate more money on a matching basis. Together we can all make a difference. The fan owned model is very challenging when a certain level is reached as plenty of other clubs are heavily subsidised by rich owners. If AFC Wimbledon is to move forward everyone needs to dig a bit deeper if they can and we at Cherry Red Records want to do our bit.’

McNay ends by saying that the club and our manager have already signalled their intent ahead of the coming campaign by the captures that we have made so far in terms of transfers in, and he hopes this uplift from them, can help play it’s part in pushing us into the realms of challenging for the play offs.

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